We’ve been hearing it for years – print is a dying media.
Each week, it seems, there’s a new study released quoting social media statistics and predicting the inevitable demise of print. It stands to reason then, that your grandchildren may never lay eyes on archaic things such as hard copies of magazines and newspapers, right? Not exactly. A recent Ad Age article by Stephen Kraus and Bob Shullman explains how the demise of traditional media outlets has been grossly exaggerated. Keep reading →
It used to be that most government organizations had a crisis communications plan that would be pulled out and reviewed maybe once a year, that was relatively static and standard in its contents.
The plan provided guidance on calling a press conference to update reporters who would in turn update the public on the process and progress being made in dealing with the crisis or disaster at hand, creating press releases and other briefing materials, etc. The process was largely reactive, rather than proactive, and definitely the information went one-way – from the public affairs representatives and government officials to the public. Keep reading →
Disasters happen. How quickly and appropriately those in authority respond to those disasters can make the difference between a frightening but manageable situation, versus an all-out catastrophe.
It seems that government officials at federal and state and local levels took to heart the lessons from Katrina, and made sure that as Hurricane Irene captured the nation’s attention, they were in front of the storm – with their communications and their preparedness efforts. Keep reading →