It is no secret that social media has been widely adopted by government agencies. The question is: why would a government agency want to be connected to constituents round-the-clock? The answer: it is a relatively cost effective way to engage with the public.
The challenge (and the hidden cost) is that consistently keeping up with Facebook, Twitter, LinkedIn, GovLoop, or any other social media accounts can be extremely time-consuming. Building on high rates of unemployment coupled with current students and recent graduates looking for any work they can get, many organizations are adopting what appears to be an easy fix: hire a social media intern. Keep reading →