marketing

TVB Analysis of U.S. Census Bureau Voter Statistics and Recent Nielsen-Measured Data Confirms Majority of American Voters Overwhelmingly Choose Television as Primary Source for Video Viewing

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Steve Lanzano, President & CEO of the TVB (www.tvb.org), the not-for-profit trade association of America’s commercial broadcast television industry, today remarked on the actual video consumption habits of U.S. voters according to U.S. Census Bureau statistics analyzed in conjunction with recent Nielsen metered data. “Nielsen’s 4Q13 Cross-Platform Report, based on actual metered device usage, directly… Keep reading →

Post a comment  /   /  Published March 10, 2014 at 5:27 PM

Colorado Wins Award for “Save Time. Renew Online!” Integrated Marketing Campaign

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The Colorado Division of Motor Vehicles (DMV), Donor Alliance, and Colorado.gov announced a fourth win today for their joint “Save Time. Renew Online!” multimedia campaign, which has been selected by The International Academy of Visual Arts to receive a 2013 W3 Award. The “Save Time. Renew Online!” campaign was created in 2011 in an effort… Keep reading →

Post a comment  /   /  Published October 30, 2013 at 6:48 PM

Social Media Experts Say Privacy, Search Give Google Plus An Edge

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By leveraging privacy and analytic capability other social media platforms lack, the public sector could find a proverbial breath of fresh air with Google Plus.

Leading authorities on social media marketing and search engine optimization discussed the pros and cons of the newest platform in the pack during a Social Media Today webinar Tuesday that drew more than 200 attendees. Keep reading →

 /  Published August 23, 2011 at 4:00 PM
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