The TVB (www.tvb.org), the not-for-profit trade association of America’s commercial broadcast television industry, today unveiled a special-edition analysis – People Talking Politics – of the Keller Fay Group and TVB American Conversation Study that looks closely at media’s influence on daily political conversations and engagement. The People Talking Politics analysis was released today at the… Keep reading →
TV and Radio
New Voter Study Shows Impact of Media on Face-to-Face Conversations That Influence Political Engagement
By businesswireTVB Analysis of U.S. Census Bureau Voter Statistics and Recent Nielsen-Measured Data Confirms Majority of American Voters Overwhelmingly Choose Television as Primary Source for Video Viewing
By businesswireSteve Lanzano, President & CEO of the TVB (www.tvb.org), the not-for-profit trade association of America’s commercial broadcast television industry, today remarked on the actual video consumption habits of U.S. voters according to U.S. Census Bureau statistics analyzed in conjunction with recent Nielsen metered data. “Nielsen’s 4Q13 Cross-Platform Report, based on actual metered device usage, directly… Keep reading →
The Weather Channel to Promote Preparedness Efforts by the White House, FEMA and Department of Energy to Raise Severe Weather Awareness
By businesswireThe Weather Channel© will continue its efforts to keep the public safe during severe weather by promoting new standardized hashtags developed by the White House, the Federal Emergency Management Agency (FEMA), and the Department of Energy (DOE). These hashtags – #GotFuel #NoFuel and #PowerLineDown – will enable local citizens to report important emergency information, such… Keep reading →