Jonny Goldstein, a veteran media producer, artist, trainer, and speaker, created the above visual notes for the recent Digital Government: The Transformative Power of Communications, captured and disseminated fittingly via Instagram.
The tweet: “Check out @jonnygoldstein visual notes from (the) #GovD12 event on Digital Government: the power of communications!” captured the sentiment of many that attended this excellent event, which featured the book Little Bets, by Peter Sims and a series of government agency success stories including the following:
- Small Business Administration – As a result of a campaign focused on government contracting, visits to the SBA government contracting page have jumped 72% since the campaign began — and a 255% increase in traffic to entry-level courses like Government Contracting 101.
- U.S. Census Bureau – A national campaign to encourage the public to participate in the 2010 Census saved $1.87 billion in taxpayer money. Census also saw more than 175,000 visits to its FAQs, helping to increase the number of subscribers the agency can reach directly.
- Centers for Medicare & Medicaid Services – In just eight months, CMS has seen more than 850,000 visits to its FAQs, helping to drive an increase of more than 80,000 subscribers to over 2,400 topics.
- United States National Guard Bureau – NGB was recognized for its excellence in digital communications. It recently won an award for proactively communicating through multiple communication channels to reach the largest possible audience establishing more than 5 million impressions through a dynamic news widget, and communicating its mission and message to 22,000+ blog viewers.
- to enable the American people to access high-quality digital government information and services;
- to insure that government adjusts to a new digital world; and
- to unlock the power of government data to spur innovation across the nation and improve the quality of services for the American people.