Shrinking budgets and policy crackdowns are changing the landscape for federal decision makers and influencers who gather information and stay abreast of new technology via industry events. Government contractors have always seen events and trade shows as valuable opportunities to connect with federal customers, but this is poised to change in 2013.
According to a recent poll conducted by Market Connections, Inc., 38% of federal employees plan to attend fewer educational and trade events in 2013 compared to last year. Meanwhile, 29% of the 400 respondents reflect the ongoing uncertainty within government agencies about the state of budgets and priorities, saying they don’t know their event attendance plans, even as the federal fiscal year enters its second quarter. Keep reading →
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