Federal Acquisition Regulations

Companies selling to the government, and government managers who need to know about the latest technologies available from industry, are caught in a maze. But none of the paths leads us to one another. I’m talking about the communications channels so commonly used to exchange ideas and learn from one another.

Technology manufacturers have three main communications modes to support their sales efforts: business development or sales, external marketing activities, and whatever content, e.g., white papers, the company creates. Keep reading →