American Red Cross

The National Weather Service, FEMA, and other federal agencies have come along way in using the Internet and mobile applications to inform and interact with citizens during natural disasters.

The ability of agencies and other relief organizations to rally during a crisis, however, is frequently hamstrung by technical and organizational challenges that inevitably arise in the midst of the crises. Large volumes of traffic can overwhelm or crash websites. Key personnel may themselves be unable to access networks remotely due to the impact of disasters. And data sources can also get backlogged. Keep reading →

The American Red Cross, borrowing an approach used successfully by Dell, launched what’s being billed as the first social media-based operations center devoted to humanitarian relief.

The Digital Operations Center, located in the Red Cross National Disaster Operations Center in Washington, D.C., expands the Red Cross’ ability to engage with the public during emergencies. The new operations center, which Dell help fund and design, is modeled after Dell’s Social Media Listening Command Center, where Dell personnel monitor what customers are saying online about Dell and try to remedy customer issues proactively. Keep reading →