Jonny Goldstein, a veteran media producer, artist, trainer, and speaker, created the above visual notes for the recent Digital Government: The Transformative Power of Communications, captured and disseminated fittingly via Instagram.
The tweet: “Check out @jonnygoldstein visual notes from (the) #GovD12 event on Digital Government: the power of communications!” captured the sentiment of many that attended this excellent event, which featured the book Little Bets, by Peter Sims and a series of government agency success stories including the following:
- Small Business Administration – As a result of a campaign focused on government contracting, visits to the SBA government contracting page have jumped 72% since the campaign began — and a 255% increase in traffic to entry-level courses like Government Contracting 101.
- U.S. Census Bureau – A national campaign to encourage the public to participate in the 2010 Census saved $1.87 billion in taxpayer money. Census also saw more than 175,000 visits to its FAQs, helping to increase the number of subscribers the agency can reach directly.
- Centers for Medicare & Medicaid Services – In just eight months, CMS has seen more than 850,000 visits to its FAQs, helping to drive an increase of more than 80,000 subscribers to over 2,400 topics.
- United States National Guard Bureau – NGB was recognized for its excellence in digital communications. It recently won an award for proactively communicating through multiple communication channels to reach the largest possible audience establishing more than 5 million impressions through a dynamic news widget, and communicating its mission and message to 22,000+ blog viewers.
- to enable the American people to access high-quality digital government information and services;
- to insure that government adjusts to a new digital world; and
- to unlock the power of government data to spur innovation across the nation and improve the quality of services for the American people.
When it comes to buying and delivering government technology projects, few approaches seem to have caught the attention of federal officials the way agile development has.