Research in Motion’s BlackBerry phones have historically been the device of choice for secure mobile communication in the government market. BlackBerries offered unique business-oriented capabilities but lacked sex appeal to draw consumers to its products. Yet for government agencies that needed to supply their workers with a robust, secure cell phone, the business features won out over giving users a device that was “magical.”
Now with the rise of BYOD (“bring you own device”) in government agencies, RIM is suddenly no longer an appealing option for consumers who are now asked to buy their own device and bring it to work.
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This article originally appeared as a blog on “The New Information Economy.” For more news and insights on innovations at work in government, please sign up for the AOL Gov newsletter. For the quickest updates, like us on Facebook.
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