Now that usage of mobile apps has overtaken browsing on the desktop web, it’s starting to challenge television, the analytics firm Flurry says. The San Francisco-based mobile analytics startup says that consumers are spending 127 minutes per day in mobile apps, up 35% from 94 minutes a day in the same time last year. At the same time, desktop web usage actually declined slightly by 2.4 %from 72 to 70 minutes.
This means that U.S. consumers are spending nearly two times more time in mobile apps than on the web.
The dramatic growth carries a variety of implications for government agencies focused on improving citizen services, how citizens interact with government, and the adoption of mobile technology.
The growth also has implications for the television industry as a whole. The time spent on mobile apps is now starting to challenge time spent watching TV. Flurry estimates that the average U.S. consumer watches 168 minutes of television per day, based on data from the U.S. Bureau of Labor Statistics for 2010 and 2011.
This article was originally reported by Kim-Mai Cutler and our colleagues at TechCrunch. For more news and insights on innovations at work in government, please sign up for the AOL Gov newsletter. For the quickest updates, like us on Facebook. Keep reading →