Being “good” at providing a high quality service to our customers – everyone we encounter everyday – is a given. We all understand the importance of making great impressions although our reasons could be different in different situations.

We may be trying to serve more people in the same amount of time, prevent people from getting upset and frustrated, calm someone who is upset and frustrated, seek repeat business, or foster our general belief that the noblest motive is in fact the public good. Keep reading →