Think about the last time you met a professional contact at a conference. Did you only talk about your most recent project at work, or did you delve into topics like your family or favorite television shows? My hunch is that you blended the personal and the professional as you built the initial rapport of the relationship.
Why do organizations expect their employees to interact on social networks — whether it’s Facebook or Twitter or an internal collaboration tool like Yammer — as if they are any different? Why do they force employees to focus only on work topics and fend off the family photos, recipes and recent celebrity buzz? Keep reading →