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Square Roots, a life sciences company focused on pregnancy and the healthy formation of life, announced that it has acquired Fitzgerald Analytics, a leading analytics and data science firm. The cash and stock purchase is central to Square Roots’ strategy to develop evidence-based solutions that improve maternal health in the United States.

As part of the transaction, Jaime Fitzgerald, Founder and Managing Partner at Fitzgerald Analytics, will assume the role of Chief Information Officer and Partner at Square Roots. He will lead development of the first comprehensive, multi-source, multi-media knowledge library containing the most useful, science-based information on maternal health. Once built, the library will be the foundation for creating and implementing solutions that improve maternal health nationwide by making valuable information available to multiple stakeholders from mothers to cities and policy-makers.

“The acquisition of Fitzgerald Analytics is integral to our mission,” said Morad Fareed, Founder and CEO, Square Roots. “Square Roots will harness Fitzgerald Analytics’ expertise around the use of big data—and data of all sizes and types—to drive better outcomes, and also minimize adverse health risks among mothers and infants. This acquisition is built on a long working history with Fitzgerald Analytics and our results have been self evident and phenomenal. Deepening our collaboration through this purchase is a great step forward.”

Fitzgerald Analytics was founded in 2005 as Fitzgerald developed a distinctively quantitative, fact-based, and transparent approach to solving high stakes problems and improving results. His approach enables translation of Data to Dollars™ using methodologies clients can repeat again and again. Fitzgerald has been equally passionate about the “human side of the equation,” and is known for the ability to link the human and the quantitative, both of which are needed to achieve optimal results. His clients range from Wall Street banks to innovative non-profits and social entrepreneurs, a reflection of Jaime Fitzgerald’s belief in the universal benefits of Data, Analytics, and Technology innovation.

During more than 18 years serving clients as a management strategy consultant, Fitzgerald has focused on customer experience and loyalty, customer profitability, technology strategy, information management, and business process improvement. Fitzgerald began his career at First Manhattan Consulting Group, specialists in financial services, and was later a Co-Founder at Novantas, the strategy consultancy based in New York City. Fitzgerald was also a Manager for Braun Consulting, now part of Fair Isaac Corporation, and for Japan-based Abeam Consulting, now part of NEC. Jaime is a graduate of Harvard University in Economics.

“Data has no value until it is used well—at that point it can become priceless,” said Fitzgerald. “That is our specialty: finding more and better ways to turn information into results that matter. By joining forces with Square Roots, we are applying our tools and methodologies to the challenges and opportunities of maternal health and infant development. I can’t think of a more meaningful application of our capabilities than to serve and honor mothers, infants, and families.”

The United States currently ranks only 33rd out of 176 countries as the best place to be a mother, and 56th in the world out of 224 countries in infant mortality [Save the Children World Report 2015, CIA Factbook]. Additionally, in the U.S. women face a 1 in 1,800 risk of maternal death, the worst performance of any developed country in the world and the only developed nation with a rising maternal mortality rate [Save the Children 2015, The Lancet]. A woman in the U.S. is more than 10 times as likely as a woman in Austria, Belarus or Poland to eventually die from a pregnancy-related cause [Save the Children 2015]. Square Roots is putting forth a systematic approach to address these issues, by bringing together the best resources in technology, nutrition, education and public policy with the goal of significantly improving these dismal U.S. statistics.

About Square Roots

Square Roots is a life sciences company focused on integrating new technology and scientific findings to examine and improve the state of maternal and infant care. The Square Roots framework implements solutions by connecting the dots of existing medical research and care with human needs to create a measurable impact on health at life’s most critical stages, birth and infancy. To learn more about Square Roots, please visit

About Morad Fareed

Prior to launching Square Roots, Founder & Managing Partner Morad Fareed co-founded Delos Living, where he helped to pioneer the WELL Building Standard™ and Wellness Real Estate™. He is the Founding Partner of the Clinton Foundation’s 20/30 Initiative™ and a member of the U.S. Conference of Mayors’ Business Council. He serves as an Advisory Board Member to several organizations, including the Smithsonian’s Science Education Center, the Cleveland Clinic’s Wellness Institute, and the Foundation. He is a native of New York and lives in Manhattan.

About Fitzgerald Analytics

Formed in 2005, Fitzgerald Analytics provides data management, analytics strategy, and predictive analytics consulting services for companies in financial services, retail, manufacturing, media and non-profit sectors. Fitzgerald has a commitment to helping the social sector with its “Data to Dollars” and “Analytics Democratized” initiatives, helping a broad array of non-profits and individuals to benefit from analytic best practices.


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